Tools & Templates for Successful Branding Photographers

For the ambitious woman who’s ready to stop hiding and start leading.

It's time to be seen, heard & paid...

in business AND in life

You’ve invested too much to stay invisible.

Let’s make your confidence the most profitable thing you own.

You know the feeling:

You fully intend to post photos & videos, but can’t get past “ugh, I look ridiculous.”
Clients walk all over you because you're too shy or scared to enforce boundaries.
Your "fear brain" starts to second guess your products and ideas even though you know they're valuable and needed.
Bookings and sales are lost because you're not assertive enough to assume or close the sale.
Less talented people than you are showing up and making $$$$ while you have a one way ticket to Struggletown.

You know the feeling:

You fully intend to post photos & videos, but can’t get past “ugh, I look ridiculous.”
Clients walk all over you because you're too shy or scared to enforce boundaries.
Your "fear brain" starts to second guess your products and ideas even though you know they're valuable and needed.
Bookings and sales are lost because you're not assertive enough to assume or close the sale.
Less talented people than you are showing up and making $$$$ while you have a one way ticket to Struggletown.

**You didn’t start your business to be riding the struggle bus...**

And hiding in the background isn’t helping your brand (or your bank account).

You’ve built something amazing. A business you believe in. A brand with potential to impact others.

But somewhere between building your dream and shouting it from the rooftops, the fear of being seen crept in. You don’t want to look silly, vain, or ‘too much.’

So you lurk. You delay. You shrink. You play small.

Meanwhile, people with half your experience are dominating your feed, growing audiences, booking clients, and cashing checks.

Because they had the courage to be seen.

How Many...

Clients have you lost in the last 5 years because you didn't show up?
Sales did you miss out on because you didn't have the confidence to make the offer?
Nights' sleep have you lost because you were "too nice" to say no (hello overdelivering and undercharging!)

Here's something I've learned...

We're all born with our unique signature, but somewhere along the way we start to second guess ourselves. We lose our natural confidence, and get stuck in a cycle of 'comparisonitis'.

If this sounds like you, it’s not because you’re lazy or unmotivated- it’s because confidence can’t grow in isolation.

You have to practice it, speak it, live it.

Confidence isn’t about being capital A assertive or "faking it until you make it." It’s about knowing how to show up, how to carry yourself, and how to quiet that inner critic so you can finally shine.

Visibility Isn’t

Optional Anymore

It's the currency of your business.

"She made the process feel fun and easy."

With Erin’s help, I finally have the confidence to show up on camera! She made the process feel fun and easy. I couldn’t have done it without her guidance and encouragement!

cindy brown

introducing

Lights, Camera, Confidence™

A program for women who are ready to stop hiding and finally show up as the confident, visible face of their brand.

This isn't just about learning to pose or post- it's about becoming the woman who finally feels proud to be seen.

introducing

Lights, Camera, Confidence™

A program for women who are ready to stop hiding and finally show up as the confident, visible face of their brand.

This isn't just about learning to pose or post- it's about becoming the woman who finally feels proud to be seen.

WHAT'S INCLUDED:

you’ll learn to:

Build your inner confidence so doubt stops running the show.

Look and feel amazing in front of the camera (no more “awkward” panic)

Create a visibility plan that attracts your dream clients and grows your brand.

And you’ll do it with step-by-step tools that make confidence non-negotiable.

Lit From Within™ Program

This is where your confidence gets rewired at the root.

The Confidence Code Framework. Create a daily habit of confidence through guided reflections, community support, and the Confidence Code framework- so it sticks even when fear shows up.
Daily Lit From Within Prompts & Short Challenges. Quiet your inner critic using daily micro-prompts designed to rewire negative thought patterns and shift your mindset one small win at a time.
Digital Lit From Within Journal. Rebuild self-trust by tracking real wins and progress inside your digital confidence journal- so doubt loses its grip and self-belief becomes second nature.

By the end of this phase, you’ll stop second-guessing yourself and start feeling like the woman who belongs in front of the camera.

(Value: $497)

Perfectly Posed™ Program

This is where you start showing up as your best self.

Building a personal brand + on-camera confidence. Learn how to show up as the face of your brand, not just the founder- so you project authority, attract dream clients, and finally feel confident being seen.
Weekly posing and camera training videos (step-by-step demonstrations). Master simple, repeatable poses that make you look polished and natural in every photo and video- no more guessing, stiff smiles, or awkward angles.

By the end of this phase, you’ll finally see what everyone else sees- a confident, magnetic woman who knows her worth.

(Value: $497)

Impactful Instagram™ & Valuable Visibility

This is where it all comes together, you learn the best tips and tricks for online marketing and you finally get seen.

Engagement & audience building online. Learn how to attract and connect with the right people online- so your posts don’t just get seen, they get remembered (and turn followers into clients).
Lessons on brand growth and social media strategy, including Erin's Impactful Instagram Masterclass. Build a visibility strategy that actually feels aligned- so you can grow your audience, boost engagement, and confidently sell without forcing it or faking it.

You’ll have everything you need to keep showing up consistently, connecting with clients, and growing your brand- confidently, and on your terms.

(Value: $497)

Self-Guided Confidence & Visibility Trainings
So you always know what to work on next without overwhelm or guesswork.
Weekly Confidence Prompts & Mini Challenges
Because confidence is built daily, not downloaded once.
Digital Confidence Journal
Track wins, document breakthroughs, and build visible proof that you’re becoming the woman who shows up boldly.

Posing & Camera Confidence Video Trainings
Learn how to pose with power and present with presence so you look polished and magnetic without feeling awkward or forced.
Visibility & Branding Strategy Lessons
Stop spinning your wheels on content that doesn’t convert. Learn the system to attract aligned clients with purpose.
Your Visibility Roadmap
A step-by-step action plan showing you exactly what to post, when to post, and how to turn visibility into clients without guessing.

Total Value: $1,491

You'll save: $794 today

Today's Price: $697

Or 3 monthly payments of $267 ea.

Who is Lights, Camera,

Confidence For?

Who is Lights, Camera,

Confidence For?

This program is for women who...

Have a business or brand but avoid showing their face.
Want to be more assertive and confident- not just online, but in life.
Know they’re capable of more and are ready to finally prove it.

If you’ve been hiding behind your logo, waiting to feel ‘ready,’ or wondering how other women make it look so effortless- this was built for you.

l gained clarity, confidence, & most importantly a better mindset.

The program gave me the structure and accountability my business was lacking. I can’t recommend her enough!"

– Amanda Prescott

Now I show up confidently and consistently, and it feels natural instead of forced.

"Before working with Erin, I constantly second-guessed myself and my voice.

I feel like my brand actually reflects who I am now."

jess ward

MEET ERIN BLACKWELL:

15+ Years of Professional Photography Experience

I'm Erin Blackwell and I've seen FIRSTHAND what it's like to hate being the face of your brand! I've been a professional photographer and coach for 15 years and I've worked with thousands of gorgeous, incredibly talented women who were TERRIFIED to show up as the face of their brand.

After while, I got sick of it! These insanely amazing women with talents and gifts that the world needs were too afraid to show up and sell, so the world was being deprived their amazingness.

After a few years I noticed that these women had something in common- they were all struggling with at least one of three things: inner confidence, showing up on camera and in person and showing up online.

So, I started working on an inner and outer beauty challenge. And 12 years ago over 500 women from all over the world joined. Their transformations and the group support was amazing! Next, I developed my signature posing course (Perfectly Posed™) to help women of all ages, shapes and sizes know with certainty how to look their best on stage, and on camera.

And lastly, after studying what worked and implementing it in my own Instagram account and my clients' for years, I created a blueprint for getting more views, engagement and paying clients through Instagram!

Through these three pillars, I was able to become the confident and successful woman I am now AND help so many other women do the same. I’ve been exactly where you are- dimming my light and waiting for confidence to magically appear. It didn’t. I built it. And now, I’ll show you how to do the same.

THE TRUTH IS...

The women you admire aren’t braver than you, THEY'RE JUST VISIBLE.

You don’t need to be perfect. You just need to start.

When you finish the program you’ll look back at the version of you who hid in the background and barely recognize her.

You'll have...

A stronger voice than your inner critic.
Photos and videos you’re proud to post.
A confident presence that shows up in life and business.
A brand that attracts the clients and opportunities you’ve been missing."

FAQ

Common Questions (and Excuses) Before Joining Lights, Camera, Confidence

I’m not photogenic / I hate how I look on camera. Will this even work for me?

Absolutely. You don’t need to be naturally photogenic- you just need the right tools. This program teaches you exactly how to pose, use body language, and see yourself differently so you look confident, relaxed, and radiant on camera- no matter your starting point.

What if I'm shy/ introverted?

Perfect. You don’t need to be loud or extroverted to be confident. The Lit From Within portion of the program helps you build quiet, grounded confidence that feels authentic, not performative. You’ll learn how to show up in a way that still feels 100% you.

If this just for photographers/ influencers?

Nope- it’s for any woman with a business or brand who needs to show up online. Whether you’re a coach, service provider, creative, or small business owner, this program will help you confidently represent yourself and attract more aligned clients.

What if I'm just starting my business?

Even better. Building confidence early means you’ll grow faster, make stronger connections, and attract clients more easily. This program helps you start with confidence instead of spending years trying to find it.

How is this different than Perfectly Posed or Lit From Within?

Those programs are powerful on their own, but this Cohort combines both and adds visibility strategy. It’s the complete 360° transformation- from mindset to posing to marketing yourself with confidence.

I'm scared, but I know I need this!

That’s exactly who this is for. Every confident woman you admire started scared too- they just didn’t stay there. This program is designed to help you move through that fear with support, not alone

What if your audience FINALLY got to know the REAL you?

What if you showed up for yourself, for your business, like you show up for your kids, your friends & your loved ones?

This could could change everything-

How you see yourself, how you show up, and how your energy begins to attract clients, opportunities, and income. You’re not just learning to be seen... you’re learning to become magnetic.

Because when you align confidence with your calling, the world can’t help but respond.

The woman you’ll meet on the other side of this? She’s already leading, earning, and shining with ease. It’s time to become her.

REAL women. REAL stories.

REAL women.

REAL stories.

“I started showing up online with the same confidence I have when I coach.”

"Before working with Erin, I was confident in my message, but not in being seen. She helped me bridge that gap…I started showing up online with the same confidence I have when I coach. Her warm, nonjudgmental style helped me get comfortable being visible, and now I actually enjoy creating videos and showing my face."

Lori Moody

"You have helped me to shape my brand and think differently.

Thank you for helping me & cheering me on.”

Nancy Erwin

"Working with Erin completely changed how I see myself and my brand.

She made me feel confident, beautiful, and like myself- and that confidence shows.

Trena Little

Self-Guided Confidence & Visibility Trainings
So you always know what to work on next without overwhelm or guesswork.
Weekly Confidence Prompts & Mini Challenges
Because confidence is built daily, not downloaded once.
Digital Confidence Journal
Track wins, document breakthroughs, and build visible proof that you’re becoming the woman who shows up boldly.

Posing & Camera Confidence Video Trainings
Learn how to pose with power and present with presence so you look polished and magnetic without feeling awkward or forced.
Visibility & Branding Strategy Lessons
Stop spinning your wheels on content that doesn’t convert. Learn the system to attract aligned clients with purpose.
Your Visibility Roadmap
A step-by-step action plan showing you exactly what to post, when to post, and how to turn visibility into clients without guessing.

Total Value: $1,491

You'll save: $794 today

Today's Price: $697

Or 3 monthly payments of $267 ea.

We believe in the power of showing up confidently, but let’s be real—your success depends on you. Your effort, commitment, motivation, and follow-through all play a huge role in your results. While we provide expert guidance, strategies, and tools, we cannot and do not guarantee any specific outcome. Every individual’s results will vary based on their unique background, dedication, actions, and countless other factors. When you purchase our products or services, you acknowledge that there are no guaranteed results. Whether it’s growing your business, increasing visibility, improving engagement, or achieving personal confidence on camera—your success is ultimately in your hands. We make no promises regarding future earnings, business performance, or any other specific outcome. Like any business endeavor, there are inherent risks, and you assume full responsibility for any investments you make.

Earnings Disclaimer

Any income examples or success stories shared on this website or in our content are for illustrative purposes only. Just because something worked for someone else doesn’t mean it will work exactly the same way for you. We are not responsible for your financial outcomes, business decisions, income levels, or any other result—those are all within your control.

Testimonials

We love showcasing the wins of our amazing clients, but please know that testimonials, examples, and photos shared on this website represent individual experiences. These are real results from real people, but they do not guarantee that you or any future client will achieve the same success. Testimonials are meant to inspire and illustrate what’s possible—not promise specific results. By engaging with our offerings, you understand and agree to these terms. Now, go show up, take action, and make magic happen!

For Support Issues or Questions, Please Email Us at [email protected]

Earnings Disclaimer

Testimonials