For the ambitious woman who’s ready to stop hiding and start leading.
It's time to be seen, heard & paid...
in business AND in life
You’ve invested too much to stay invisible. Let’s make your confidence the most profitable thing you own.
You know the feeling:
You fully intend to post photos & videos, but can’t get past “ugh, I look ridiculous.”
Clients walk all over you because you're too shy or scared to enforce boundaries.
Your "fear brain" starts to second guess your products and ideas even though you know they're valuable and needed.
Bookings and sales are lost because you're not assertive enough to assume or close the sale.
Less talented people than you are showing up and making $$$$ while you have a one way ticket to Struggletown.
You didn’t start your business to be riding the struggle bus...
And hiding in the background isn’t helping your brand (or your bank account).
You’ve built something amazing. A business you believe in. A brand with potential to impact others.
But somewhere between building your dream and shouting it from the rooftops, the fear of being seen crept in. You don’t want to look silly, vain, or ‘too much.’
So you lurk. You delay. You shrink. You play small.
Meanwhile, people with half your experience are dominating your feed,
growing audiences, booking clients, and cashing checks.
Because they had the courage to be seen.
How Many...
Clients have you lost in the last 5 years because you didn't show up?
Sales did you miss out on because you didn't have the confidence to make the offer?
Nights' sleep have you lost because you were "too nice" to say no (hello overdelivering and undercharging!)
Here's something I've learned...
We're all born with our unique signature, but somewhere along the way we start to second guess ourselves.
We lose our natural confidence, and get stuck in a cycle of 'comparisonitis'.
If this sounds like you, it’s not because you’re lazy or unmotivated- it’s because confidence can’t grow in isolation.
You have to practice it, speak it, live it.
Confidence isn’t about being capital A assertive or "faking it until you make it."
It’s about knowing how to show up, how to carry yourself, and how to quiet that inner critic so you can finally shine.
That’s what the next 90-days can help you do.
Visibility Isn’t Optional Anymore-
It's the currency of your business.
Introducing...
The 90-Day Lights, Camera, Confidence™ Cohort
A three-part live coaching experience for women who are ready to stop hiding and finally show up as the confident, visible face of their brand.
These next 90 days aren’t just about learning to pose or post- they’re about becoming the woman who finally feels proud to be seen.
What's Included...
In just 90 days, you’ll learn to:
✨ Rebuild your inner confidence so doubt stops running the show.
✨ Look and feel amazing in front of the camera (no more “awkward” panic).
✨ Create a visibility plan that attracts your dream clients and grows your brand.
And you’ll do it with support, accountability, and step-by-step tools that make confidence non-negotiable.
Phase 1- Lit From Within™ Program
This is where your confidence gets rewired at the root.
Live Training Call: The Confidence Code Framework. Create a daily habit of confidence through guided reflections, community support, and the Confidence Code framework- so it sticks even when fear shows up.
Daily Lit From Within Prompts & Short Challenges. Quiet your inner critic using daily micro-prompts designed to rewire negative thought patterns and shift your mindset one small win at a time.
Digital Lit From Within Journal. Rebuild self-trust by tracking real wins and progress inside your digital confidence journal- so doubt loses its grip and self-belief becomes second nature.
A Private, Interactive Membership Group Led by Erin. Build your confidence faster inside a circle of women who get it- cheering you on, sharing breakthroughs, and holding you accountable every step of the way.
Wrap-Up Call to Celebrate Your Growth and Prepare for Month 2. Reflect on how far you’ve come, lock in your new mindset, and step confidently into on-camera mastery.
(Value: $1500)
Lit From Within™ (Inner Confidence Mindset Shifts)
By the end of Month 1, you’ll stop second-guessing yourself and start feeling like the woman who belongs in front of the camera.
Perfectly Posed™ (On-Camera & In-Person Confidence)
By the end of Month 2, you’ll finally see what everyone else sees- a confident, magnetic woman who knows her worth.
Phase 2- Perfectly Posed™ Program
This is where you start showing up as your best self.
Live Training Call: Building a personal brand + on-camera confidence. On our first call of the month, learn how to show up as the face of your brand, not just the founder- so you project authority, attract dream clients, and finally feel confident being seen.
Weekly posing and camera training videos (step-by-step demonstrations). Master simple, repeatable poses that make you look polished and natural in every photo and video- no more guessing, stiff smiles, or awkward angles.
A private, interactive membership group led by Erin for support, cheerleading, and accountability. Stay motivated and consistent with a private community of women who get it- so you can build confidence faster, celebrate your progress, and never feel alone in the process.
Wrap-Up Call to lock in your on-camera confidence and get ready for Month 3. Reinforce everything you’ve learned with our month-end wrap up call and walk away knowing exactly how to bring your newfound confidence to your online presence- because it’s time to stop hiding and start being seen.
(Value: $1500)
Phase 3- Impactful Instagram™
This is where it all comes together, you learn the best tips and tricks for online marketing and you finally get seen.
Live Training Call: Engagement & audience building online. Learn how to attract and connect with the right people online- so your posts don’t just get seen, they get remembered (and turn followers into clients).
Lessons on brand growth and social media strategy, including Erin's Impactful Instagram Masterclass. Build a visibility strategy that actually feels aligned- so you can grow your audience, boost engagement, and confidently sell without forcing it or faking it.
A private, interactive membership group lead by Erin for support, cheerleading, and accountability. Surround yourself with women who are walking the same path- so you stay inspired, get honest feedback, and keep showing up even when motivation dips.
Accountability to keep you posting, visible, and consistent. Turn visibility into a habit, not a headache- so showing up online becomes second nature and your audience knows, likes, and trusts you.
Wrap-Up Call: Create and execute your visibility plan in real time with support. End the program with a solid, actionable plan- and the confidence to keep the momentum going long after the cohort ends.
(Value: $1500)
Visibility & Implementation (Your Social media Blueprint)
By the end of Month 3, you’ll have everything you need to keep showing up consistently, connecting with clients, and growing your brand- confidently, and on your terms.
🥂 BONUS CELEBRATION CALL TO TOAST TO YOUR WINS! 🥂
(Prizes will be given!)
This program is valued at...
$4,500
You save $3,000 today
Your Price Today: $1500
Or 3 monthly payments of $500 ea.
This isn’t another course you’ll buy and forget. It’s a transformation that will ripple through your business, your self-image, and your life.
What's Included:
7 Live Group Coaching Calls with Erin- So you’re never left wondering “Am I doing this right?”
Get real-time guidance and personal feedback at every stage, so you can move forward with clarity and confidence. (Recordings included for when life happens.)Weekly Confidence Prompts & Mini Challenges – Because confidence is built daily, not downloaded once
Rewire the inner dialogue that keeps you small. These quick, doable prompts train your brain to believe in yourself- every single day.Digital Confidence Journal – So you can see yourself becoming the woman who shows up boldly
Track your wins, document your breakthroughs, and build visible proof that you're not just learning-you’re transforming.Posing & Camera Confidence Video Trainings – Because it’s not just what you say, it’s how you show up
Learn how to pose with power and present with presence so you look polished and magnetic in every photo and video- without the cringe.Visibility & Branding Strategy Lessons– So you’re not just visible...you’re unforgettable
Stop spinning your wheels on content that doesn’t convert. Learn the exact system to attract aligned clients and grow your business with purpose.Private Lights, Camera, Clients Community– Because confidence grows faster when you're not doing it alone
Get support, accountability, and real-time encouragement from women who get it-,and want to see you win just as badly as you do.Your Personalized Visibility Roadmap– So you know exactly what to post, when, and how to bring in clients
No more guessing. You’ll walk away with a step-by-step action plan tailored to your brand- so you can show up consistently and get paid for it.
Who is Lights, Camera, Confidence For?
This 90-day live coaching cohort is for women who...
Have a business or brand but avoid showing their face.
Want to be more assertive and confident- not just online, but in life.
Know they’re capable of more and are ready to finally prove it.
If you’ve been hiding behind your logo, waiting to feel ‘ready,’ or wondering how other women make it look so effortless- this was built for you.
What My Students Are Saying
"Before working with Erin, I constantly second-guessed myself and my voice. Now I show up confidently and consistently, and it feels natural instead of forced. I feel like my brand actually reflects who I am now."
– Jess Ward
"Working with Erin has been an absolute game changer. Before joining, I felt stuck, overwhelmed, and unclear about my next steps. Through Erin’s guidance, l gained clarity, confidence, & most importantly a better mindset. The program gave me the structure and accountability my business was lacking. I can’t recommend her enough!"
– Amanda Prescott
MEET ERIN BLACKWELL: 15+ Years of Professional PHOTOGRAPHY & COACHING Experience
I'm Erin Blackwell and I've seen FIRSTHAND what it's like to hate being the face of your brand!
I've been a professional photographer and coach for 15 years and I've worked with thousands of gorgeous, incredibly talented women who were TERRIFIED to show up as the face of their brand.
After while, I got sick of it! These insanely amazing women with talents and gifts that the world needs were too afraid to show up and sell, so the world was being deprived their amazingness.
After a few years I noticed that these women had something in common- they were all struggling with at least one of three things: inner confidence, showing up on camera and in person and showing up online.
So, I started working on an inner and outer beauty challenge. And 12 years ago over 500 women from all over the world joined. Their transformations and the group support was amazing!
Next, I developed my signature posing course (Perfectly Posed™) to help women of all ages, shapes and sizes know with certainty how to look their best on stage, and on camera.
And lastly, after studying what worked and implementing it in my own Instagram account and my clients' for years, I created a blueprint for getting more views, engagement and paying clients through Instagram!
Through these three pillars, I was able to become the confident and successful woman I am now AND help so many other women do the same.
I’ve been exactly where you are- dimming my light and waiting for confidence to magically appear. It didn’t. I built it. And now, I’ll show you how to do the same.
THE TRUTH IS...The women you admire aren’t braver than you, THEY'RE JUST VISIBLE.
You don’t need to be perfect.
You just need to start.
In 90 days, you’ll look back at the version of you who hid in the background and barely recognize her.
You'll have...
✔ A stronger voice than your inner critic.
✔ Photos and videos you’re proud to post.
✔ A confident presence that shows up in life and business.
✔ A brand that attracts the clients and opportunities you’ve been missing.
Trena Little
“Working with Erin completely changed how I see myself and my brand. She made me feel confident, beautiful, and like myself- and that confidence shows."
Real Women + Real Results
Lori Moody
“I started showing up online with the same confidence I have when I coach.”
"Before working with Erin, I was confident in my message, but not in being seen. She helped me bridge that gap…I started showing up online with the same confidence I have when I coach. Her warm, nonjudgmental style helped me get comfortable being visible, and now I actually enjoy creating videos and showing my face."
Nancy Erwin
“You have helped me to shape my brand and think differently. Thank you for helping me & cheering me on.”
What if your audience FINALLY got to know the REAL you?
What if you showed up for yourself, for your business, like you show up for your kids, your friends & your loved ones?
Cindy Brown
"She made the process feel fun and easy."
"With Erin’s help, I finally have the confidence to show up on camera! She made the process feel fun and easy. I couldn’t have done it without her guidance and encouragement!”
Common Questions (and Excuses)
Before Joining Lights, Camera, Confidence
I’m not photogenic / I hate how I look on camera. Will this even work for me?
Absolutely. You don’t need to be naturally photogenic- you just need the right tools. This program teaches you exactly how to pose, use body language, and see yourself differently so you look confident, relaxed, and radiant on camera- no matter your starting point.
What if I'm shy/ introverted?
Perfect. You don’t need to be loud or extroverted to be confident. The Lit From Within portion of the program helps you build quiet, grounded confidence that feels authentic, not performative. You’ll learn how to show up in a way that still feels 100% you.
I’ve taken other courses before and didn’t finish them. How is this different?
Most courses give you information. This one gives you transformation.
With live coaching, accountability, and a supportive group that keeps you showing up, you won’t be doing this alone... you’ll actually follow through.
What if I can't make the live calls?
No worries! Every call is recorded and added to your portal within 24 hours. You can watch the replays anytime, and you’ll still have full access to all the worksheets, challenges, and community support.
If this just for photographers/ influencers?
Nope- it’s for any woman with a business or brand who needs to show up online. Whether you’re a coach, service provider, creative, or small business owner, this program will help you confidently represent yourself and attract more aligned clients.
Will I get personal feedback/ coaching from Erin?
Yes! You’ll have opportunities to ask questions during the live calls, get feedback in the private group, and receive personalized encouragement throughout the 90 days.
What if I'm just starting my business?
Even better. Building confidence early means you’ll grow faster, make stronger connections, and attract clients more easily. This program helps you start with confidence instead of spending years trying to find it.
How is this different than Perfectly Posed or Lit From Within?
Those programs are powerful on their own, but this Cohort combines both and adds live coaching, accountability, and visibility strategy.
It’s the complete 360° transformation- from mindset to posing to marketing yourself with confidence.
What happens after the 90 days?
You’ll finish the cohort with unshakable confidence, a visibility plan that actually works, and the tools to keep showing up long after it ends. And if you want continued support, there will be an opportunity to keep working with me beyond the 90 days- through advanced visibility coaching and ongoing accountability to help you keep building momentum and growing your brand.
I'm scared, but I know I need this!
That’s exactly who this is for. Every confident woman you admire started scared too- they just didn’t stay there. This program is designed to help you move through that fear with support, not alone
The next 90 days could change everything-
how you see yourself, how you show up, and how your energy begins
to attract clients, opportunities, and income.
You’re not just learning to be seen... you’re learning to become magnetic.
Because when you align confidence with your calling, the world can’t help but respond.
The woman you’ll meet on the other side of this?
She’s already leading, earning, and shining with ease.
It’s time to become her.
Doors are open. We start November 10.
Enrollment closes 11/7 or when all spots are filled (space is limited for personalized support).
It's your time to stop hiding & start leading.
This isn’t another course you’ll buy and forget. It’s a transformation that will ripple through your business, your self-image, and your life.
This program is valued at...
$4,500
You save $3,000 today
Your Price Today: $1500
Or 3 monthly payments of $500 ea.
Don't Miss This:
7 Live Group Coaching Calls with Erin- So you’re never left wondering “Am I doing this right?”
Get real-time guidance and personal feedback at every stage, so you can move forward with clarity and confidence. (Recordings included for when life happens.)Weekly Confidence Prompts & Mini Challenges – Because confidence is built daily, not downloaded once
Rewire the inner dialogue that keeps you small. These quick, doable prompts train your brain to believe in yourself- every single day.Digital Confidence Journal – So you can see yourself becoming the woman who shows up boldly
Track your wins, document your breakthroughs, and build visible proof that you're not just learning-you’re transforming.Posing & Camera Confidence Video Trainings – Because it’s not just what you say, it’s how you show up
Learn how to pose with power and present with presence so you look polished and magnetic in every photo and video- without the cringe.Visibility & Branding Strategy Lessons– So you’re not just visible...you’re unforgettable
Stop spinning your wheels on content that doesn’t convert. Learn the exact system to attract aligned clients and grow your business with purpose.Private Lights, Camera, Clients Community– Because confidence grows faster when you're not doing it alone
Get support, accountability, and real-time encouragement from women who get it-,and want to see you win just as badly as you do.Your Personalized Visibility Roadmap– So you know exactly what to post, when, and how to bring in clients
No more guessing. You’ll walk away with a step-by-step action plan tailored to your brand- so you can show up consistently and get paid for it.
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For Support Issues or Questions, Please Email Us At [email protected]
We believe in the power of showing up confidently, but let’s be real—your success depends on you. Your effort, commitment, motivation, and follow-through all play a huge role in your results. While we provide expert guidance, strategies, and tools, we cannot and do not guarantee any specific outcome. Every individual’s results will vary based on their unique background, dedication, actions, and countless other factors. When you purchase our products or services, you acknowledge that there are no guaranteed results. Whether it’s growing your business, increasing visibility, improving engagement, or achieving personal confidence on camera—your success is ultimately in your hands. We make no promises regarding future earnings, business performance, or any other specific outcome. Like any business endeavor, there are inherent risks, and you assume full responsibility for any investments you make.
Earnings Disclaimer
Any income examples or success stories shared on this website or in our content are for illustrative purposes only. Just because something worked for someone else doesn’t mean it will work exactly the same way for you. We are not responsible for your financial outcomes, business decisions, income levels, or any other result—those are all within your control.
Testimonials
We love showcasing the wins of our amazing clients, but please know that testimonials, examples, and photos shared on this website represent individual experiences. These are real results from real people, but they do not guarantee that you or any future client will achieve the same success. Testimonials are meant to inspire and illustrate what’s possible—not promise specific results. By engaging with our offerings, you understand and agree to these terms. Now, go show up, take action, and make magic happen!